UX Design
My Orange
Lead User Experience Designer
Designed an innovative user experience for a smart queue and appointment management system, handling everything from early concepts to implementation. My responsibilities included customer journeys, shop layouts, kiosk interfaces, and the physical kiosk device itself.
Problem
Before the redesign, the Orange app had a low rating of 3.1 on Google Play and received poor reviews. User tests revealed significant issues with the app’s architecture, data readability, and overall usability. Users had to scroll excessively and navigate through various sections to find basic information about their accounts, payments, and other essential details. Additionally, the app’s design did not convey the look and feel of an official Orange app.
3.1
Solution
The main goal was to make important data visible at first glance.
I designed main page of the app with the information about user account, remaining data, pending payments with an option to make immediate payments. The app enabled users to access and troubleshoot their home internet with ease or access personalised offer.
Recent interaction with Orange were shown on the main page, updated with current status. Whether the user called, visited a store, or shopped online, they could continue their task in the app.
Higher customer satisfaction after the redesign
4.0
User Testing
Every new iteration was tested with our customers. Both shipped features and prototypes of new concepts. Findings from user tests and analytics insipired new features that customers need.
User interface
The user interface was designed in line with Orange Brand Design System.
I was part of the brand team in Orange Group