UX Design
Video Guides
Lead Product Designer
Design & tests analysis of new experimental
service.
Background
Many students find it challenging to grasp math concepts through text-based explanations alone. The popularity of YouTube math lectures highlights the effectiveness of video as a medium, offering broader explanations and practical examples that make complex topics easier to understand. Video content provides a visual and auditory learning experience that can clarify difficult concepts and engage students more effectively than text-based materials.
Answers to math questions are hard to understand
Solution
In the experiment, answers to some of the most popular math questions in the Indonesian market were presented in a video format.
Each of them had a step by step explanation on how to solve the problem.
They were divided into chapters which allowed users to repeat the most problematic parts for easy and better understanding.
Available subjects
Math
Physics
Biology
Chemistry
Test results
The concept was proven during A/B/C/D tests on Indonesian market.
70%
of lower bounce rate on questions with video answers
250%
of longer sessions for users watching video answers